About SeaScript
I’m a technical writer & SEO specialist with a love of the ocean.
My background in technical writing and my passion for UX and SEO inspired me to combine all three to create SeaScript SEO & Technical Writing Limited.
My Story
I hold a bachelor’s degree in English, a Graduate Certificate (with honours) in Technical Writing, and certificates in Technical SEO and Website Migrations. I use my ten years of accounting experience in every SEO investigation, digging deep to identify potential issues and develop solutions.
After a decade in the corporate world, my love of the ocean and passion for scuba diving prompted a move overseas to work in the scuba diving industry, where I spent several years as a dive instructor and manager at dive centres in high-end resorts. My professional and technical diving qualifications include: PADI Master Scuba Diver Trainer, RAID Open Circuit Scuba Instructor, and TDI Advanced Nitrox and Decompression Procedures.
After a pandemic-led pivot to Technical Writing and SEO, I worked as the Website Manager & SEO for one of the world’s largest dive travel agencies, achieving proven success in increasing conversions, growing rankings above the world’s most prolific scuba diving website, and creating and editing high-traffic content. I was a lead on a major website redesign and migration project, developing comprehensive plans for SEO, UX, and website testing, and conducting multiple rounds of user testing. You can find articles I’ve written and edited featured on multiple dive industry websites, and a complete portfolio is available upon request.
Taking my experience to new heights, I helped a new, community-owned dive centre realize its vision by offering a range of pro bono services, including website concept, design, build, UX and UI, SEO, copywriting, form development and deployment, process automation, and internal documentation. Through organic website traffic, AI recommendations, and strategic marketing, the dive centre generated a profit in its first month and is expected to provide a return on investment within its first year.
My expertise spans the dive and hospitality industries, but my skills apply to any website.
My Philosophy
I leverage my unique skill set and passion to help small businesses achieve their goals, while giving back to ocean conservation nonprofits and community groups. There is no one-size-fits-all solution for this, which is why I custom-tailor my approach to each project with a user-centric focus.
Strategic Focus
My expertise lies in driving long-term, sustainable growth for your website through a combination of clear copy, seamless user experience, and effective search engine optimization. I believe in specialization, which is why I leave social media marketing to the experts in that field. My focus is entirely on your digital home base—your website.
Ethical, White-Hat SEO
I am committed to ethical, “white hat” SEO practices. The only way to build a high-traffic, trustworthy website is by creating engaging, customer-focused content and optimizing the page for exceptional UX and SEO that caters to both the user and Google’s guidelines. This practice builds domain authority and ensures your online presence is sustainable for the long run.
Human-First, AI-Assisted
I will never hand over content or reports that are generated by AI. While I leverage AI as a valuable assistant to improve efficiency and refine my work, every piece of content is personally crafted and reviewed. High-quality user documentation and web copy require human creativity and a nuanced understanding that AI cannot yet provide.
Beyond the Business
The ocean inspires and drives me, hence the name “SeaScript.” Although I am no longer calling the ocean my office, it remains vital to me to continue supporting conservation and preservation efforts, which contribute to the health of our oceans and their inhabitants.
Donations
I donate 1% of all project proceeds to organizations focused on marine and environmental conservation, such as SeaLegacy, Dolphin Project, and Sungai Watch. If you have a specific charity or cause you would like me to support with our collaboration, let me know!
Pro Bono Services
Volunteer work has always been meaningful to me, from answering calls on a crisis line to assisting with animal care at a wildlife rehabilitation centre. I offer pro bono services to select charities and small businesses. Reach out if you think you’re a worthy candidate!
Supporting Locals
I am committed to supporting the local community wherever I am by patronizing locally owned dive shops, restaurants, and businesses; participating in beach cleanups; and donating to local families and community initiatives, such as waste management programs.