Proven Results
Conversions | SEO & GEO | Web Design
How I combine user-centric documentation, advanced search strategy (SEO/GEO), and data-driven UX to build and scale websites and create engaging content.
Conversion Rate Optimization
Building or maintaining a visible website means nothing if the traffic doesn’t translate into revenue. I have achieved successful conversion rates at both small independent operators and large-scale industry booking agencies.
Independent Dive Operator: 25.4% in Year One
For a newly launched business in a saturated dive-tourism market, I architected an end-to-end digital funnel to capture intent and eliminate user friction. By auditing user behaviour patterns, limiting click depth, optimizing mobile responsiveness, and deploying automated logistics forms, I created a seamless user journey.
This holistic, user-centric approach delivered a sustained 25.4% user-to-booking conversion rate throughout its first year of operation, accounting for 40% of the company’s total bookings. Achieved entirely through organic search optimization with zero ad spend or social media marketing.
Large-Scale Booking Agency: Driving a 42% Revenue Increase
At scale, minor user friction points result in massive revenue leaks. Working with a major international travel and booking platform, I conducted deep-dive user experience audits and behavioural tracking to enhance existing and implement new UI elements to increase web-based leads by 71% and web-based revenue by 42%.
SEO & GEO
To compete in a saturated global tourism market, independent operators and large-scale brands must build digital authority that standard search engines – and modern AI models – trust completely.
Independent Dive Operator: Achieving AI Authority in Year One
For a brand-new entity starting with zero domain authority, I engineered a localized, high-intent search strategy that captured 10,000 organic visits in its first year. I structured every piece of content with targeted schema, ensuring the brand wasn’t just visible on Google but also actively cited and recommended by generative AI engines like ChatGPT and Gemini.
Within the first two months of the new website and business launch, paying guests reported finding the business through recommendations from AI models.
Large-Scale Booking Agency: Solidifying Market Dominance Over Industry Titans
For an international booking agent, I led a macro-level content and technical SEO overhaul designed to protect and grow high-value keyword clusters. I created new content that ranked #1 on Google within weeks of publication, tracked and revised existing content to improve rankings, and successfully grew the brand’s lead over entrenched industry giants in Google search.
Website Design, Redesign, Migration & Optimization
A premium brand requires a high-performance digital ecosystem that matches its aesthetic standards without sacrificing speed or search visibility.
Photography Website
For a luxury photography website, I executed a complete migration from a restrictive Wix framework to a lightweight, minimalist WordPress build using performance-oriented block styling.
- UX & Conversion: Redesigned the entire user journey to naturally guide high-value clients toward clear call-to-action (CTA) triggers.
- Branding: Refined the overall digital branding, typography, and visual elements to elevate the portfolio’s market positioning.
- SEO & Performance: Optimized the photography portfolio’s visibility through image renaming, optimization, and alt-text architecture. Post-migration, the website’s mobile page speed scores skyrocketed from 72 to 94, ensuring instant load times and a solid foundation for search visibility.
Independent Dive Operator
Building a new website from concept to launch gave me full control over every element, including UX, UI, SEO, GEO, and CRO. Using a single expert to manage all aspects allowed the dive shop to launch an optimized website within two months of concept development.
- Design & Development: Transformed a blank canvas into a fully functional digital storefront, managing everything from initial visual concept and UI/UX layout to form development and process automation.
- Optimization Strategy: Built core conversion and search infrastructure into the site’s DNA from day one, deploying targeted schema and localized SEO to maximize organic search traffic.
- Operational Impact: Streamlined backend logistics with automated form deployment and client onboarding workflows, enabling a seamless launch that generated immediate profitability.
Large-Scale Booking Agency
Leading multiple elements of a massive website redesign and migration project, I coordinated directly with designers, developers, and key stakeholders.
- UX & Conversion: Completed rigorous user testing to ensure a frictionless user journey and seamless conversion funnel.
- Process & Strategy: Prepared project plans, testing plans, project status reports, databases, internal documentation, and user guides for the new content management system (CMS).
- SEO & Performance: Developed new URL architecture, comprehensive URL maps, SEO migration requirements and checklists, and pre-migration metrics analysis.
Technical Writing & Process Automation
Operational efficiency isn’t just about saving time; it’s about building scalable systems that eliminate manual friction, reduce human error, and free up internal resources. Beyond workflow design, I specialize in comprehensive technical writing services to build clear user guides, API documentation, and internal process frameworks.
Independent Dive Operator: Efficient Workflow Design
To reduce administrative effort for a lean operation, I designed an automated workflow connecting customer inquiries directly to internal operational tools. By integrating automated booking confirmations, internal schedule syncing, and centralized data capture, the business minimized manual admin, letting the operator focus on guest experience while giving customers a frictionless booking process.
Marketing Firm: Document Redesign & Enhanced Efficiency
Manual reporting and data entry steal valuable billable hours and introduce data risk. I audited the firm’s client reporting pipelines and developed custom Excel automation tools paired with clear technical documentation and custom-branded workbooks.
- Data Scraping & Entry: Automated monthly data collection from live web sources, eliminating manual data entry and saving the team tens of hours every month.
- Report Generation: Redesigned outdated client reports into sleek, professional assets that generate with a single click, saving hundreds of hours annually and elevating client experience.
Career Transition & Executive Resume Optimization
Navigating modern hiring filters requires strategic keyword positioning and clear, high-impact formatting. I provide targeted resume restructuring, ATS (Applicant Tracking System) optimization, and narrative positioning for professionals, maintaining a 100% success rate in securing interviews and employment.
Why Partner with SeaScript?
Custom Content in Your Voice
With a Bachelor’s in English and a Graduate Certificate in Technical Writing, I write, edit, and optimize every word to deliver engaging content for your target audience and ensure it meets SEO requirements.
Converting Visitors to Customers
I focus on the user journey from start to finish, including audience analysis, user traffic, and behaviour tracking, heat mapping, and user testing to ensure your site isn’t just visible – it actively drives conversions.
Measurable SEO & GEO Growth
Combining analytical rigour from a decade in accounting with certified Technical SEO skills, I deep dive into issues and implement solutions to grow rankings and increase high-quality organic traffic.
Learn more about my story, my philosophy, and my values.