Proven Results
Conversions | SEO & GEO | Web Design
How I combine user-centric documentation, advanced search strategy (SEO/GEO), and data-driven UX to build and scale websites and create engaging content.
Conversion Rate Optimization
Building or maintaining a visible website means nothing if the traffic doesn’t translate into revenue. I have achieved successful conversion rates at both small independent operators and large-scale industry booking agencies.
Independent Dive Operator: 25.4% in Year One
For a newly launched business in a saturated dive-tourism market, I architected an end-to-end digital funnel to capture intent and eliminate user friction. By auditing user behaviour patterns, limiting click depth, optimizing mobile responsiveness, and deploying automated logistics forms, I created a seamless user journey.
This holistic user-centric approach resulted in a sustained 25.4% user-to-booking conversion rate throughout its first year of operation, directly accounting for 40% of the company’s total bookings. Achieved entirely through organic search optimization with zero ad spend or social media marketing.
Large-Scale Booking Agency: Driving a 42% Revenue Increase
At scale, minor user friction points result in massive revenue leaks. Working with a major international travel and booking platform, I conducted deep-dive user experience audits and behavioural tracking to enhance existing and implement new UI elements to increase web-based leads by 71% and web-based revenue by 42%.
SEO & GEO
To compete in a saturated global tourism market, independent operators and large-scale brands must build digital authority that standard search engines – and modern AI models – trust completely.
Independent Dive Operator: Achieving AI Authority in Year One
For a brand-new entity starting with zero domain authority, I engineered a localized, high-intent search strategy that captured 10,000 organic visits in its first year. Every piece of content was structured with targeted schema, ensuring the brand wasn’t just visible on Google but also actively cited and recommended by generative AI engines like ChatGPT and Gemini.
Within the first two months of the new website and business launch, paying guests reported they found the business through recommendations by AI models.
Large-Scale Booking Agency: Solidifying Market Dominance Over Industry Titans
For an international booking agent, I led a macro-level content and technical SEO overhaul designed to protect and grow high-value keyword clusters. I created new content that ranked #1 on Google within weeks of publication, tracked and revised existing content to improve rankings, and successfully grew the brand’s lead over entrenched industry giants in Google search.
Website Design, Redesign, Migration & Optimization
A premium brand requires a high-performance digital ecosystem that matches its aesthetic standards without sacrificing speed or search visibility.
Photography Website
For a luxury photography website, I executed a complete migration from a restrictive Wix framework to a lightweight, minimalist WordPress build using performance-oriented block styling.
- UX & Conversion: Redesigned the entire user journey to naturally guide high-value clients toward clear call-to-action (CTA) triggers.
- Branding: Refined the overall digital branding, typography, and visual elements to elevate the portfolio’s market positioning.
- SEO & Performance: Optimized the photography portfolio’s visibility through image renaming, optimization, and alt-text architecture. Post-migration, the website’s mobile page speed scores skyrocketed from 72 to 94, ensuring instant load times and a solid foundation for search visibility.
Independent Dive Operator
Creating a new website from concept to launch gave me full control over every element as I built it, including UX, UI, SEO, GEO, and CRO. Using a single expert to manage all aspects allowed the dive shop to launch an optimized website within two months of concept development.
- Design & Development: Transformed a blank canvas into a fully functional digital storefront, managing everything from initial visual concept and UI/UX layout to form development and process automation.
- Optimization Strategy: Built ore conversion and search infrastructure into the site’s DNA from day one, deploying targeted schema and localized SEO to maximize organic search traffic.
- Operational Impact: Streamlined backend logistics with automated form deployment and client onboarding workflows, enabling a seamless launch that generated immediate profitability.
Large-Scale Booking Agency
Taking the lead on multiple elements of a massive website redesign and migration project, I coordinated directly with designers, developers, and key stakeholders.
- UX & Conversion: Completed rigorous user testing to ensure a frictionless user journey and seamless conversion funnel.
- Process & Strategy: Prepared project plans, testing plans, project status reports, databases, internal documentation, and user guides for the new content management system (CMS).
- SEO & Performance: Developed new URL architecture, comprehensive URL maps, SEO migration requirements and checklists, and pre-migration metrics analysis.
Why Partner with SeaScript?
Custom Content in Your Voice
With a Bachelor’s in English and a Graduate Certificate in Technical Writing, I write, edit, and optimize every word to deliver engaging content for your target audience and ensure it meets SEO requirements.
Converting Visitors to Customers
I focus on the user journey from start to finish, including audience analysis, user traffic, and behaviour tracking, heat mapping, and user testing to ensure your site isn’t just visible – it actively drives conversions.
Measurable SEO & GEO Growth
Combining analytical rigour from a decade in accounting with certified Technical SEO skills, I deep dive into issues and implement solutions to grow rankings and increase high-quality organic traffic.
Learn more about my story, my philosophy, and my values.